Digital unburdening for Vanderlinden J. Design & Gravestones
Vanderlinden J. in Alsemberg has been a loyal customer of K-Force for years. Just like they take care of their customers at Vanderlinden J. for both construction projects in natural stone as for personalized grave monuments, we provide them with peace of mind when it comes to their IT infrastructure.
With this in mind, we were asked to provide them with a better online visibility for the stonemasonry and the gravestone branch. Like many other business managers, Vanderlinden J. in Alsemberg is also quite busy running their business. Therefore they have no time left to manage their website (website texts, photos, maintenance, etc.).
We contacted a (copy)-writing agency specialized in this sector and a professional photographer to take on this project together.
In order for the funerary monuments section to be better found online, we suggested creating two separate websites, each with their own identity. Vanderlinden J. Design focuses on customization for high-quality construction products, whilst the gravestones require a very personal approach.
The requirements and our solutions
The customer had no copy, nor (professional) photos available. Guidance was also needed in determining the concept, tree structure, etc.
The client wanted to have more attention drawn to the section of funerary monuments.
The website had to be stable, secure and (cost) efficient to maintain.
The customer needed more than just an 'empty' website.
Given the location of the company, it was important to have content available in both Dutch and French.
Thanks to this project, we were able to greatly improve the customer's online visibility in the short term. In addition, there is a lot of potential to efficiently add valuable content in the future.